Monday, October 25, 2010
ISTANBUL - Hürriyet Daily News
 ATTRACTIVE: Companies outsource marketing and customer relations to call centers operating in Turkey due to its high-quality and inexpensive workforce, low cost of communication and efficient technological infrastructure. |
Turkey is rapidly becoming an international hub for call centers, thanks to a young and dynamic population in addition to an extremely favorable geographical location.
The country has a lot to offer to international companies that would like to operate their customer, sales and marketing services from the country, Jabra Turkey manager Deniz Babucoğlu told the Hürriyet Daily News & Economic Review on Monday during the Sixth International Call Center Conference & Expo in Istanbul.
The call center sector has been growing 50 percent annually, offering affordable prices for international companies.
The sector has a global volume of $313 billion, Babucoğlu said, but that Turkey’s volume was only $312 million.
Jabra provides professional headset solutions for offices and contact centers. Babucoğlu said the company was targeting nearly 40-percent growth for Jabra products in the Turkish call center market and 20-percent growth in the Turkish office market.
“We are observing an increasing interest in the conference and expo,” said Meltem Karateke, the president of IMI Conferences, which has organized the gathering that wraps up Tuesday.
According to the Call Center Association of Turkey, the sector doubled its number of employees from 17,500 to 35,000 between 2003 and 2008.
Advantages of Turkey
Noting that international companies outsource marketing and customer relations to call centers operating in Turkey due to its high-quality and inexpensive workforce, low cost of communication and efficient technological infrastructure, Babucoğlu said he expected the number of employees to reach 50,000 by 2012.
“We operate as a back office for companies, directing and managing their customer relations and marketing,” said Cemal Akar, the general manager of Tempo Communication, which employs 650 people in the Aegean province of Afyon and 100 in Istanbul.
Akar told the Daily News that many international companies were interested in utilizing Turkey because it had obvious advantages such as logistics and a young, dynamic workforce with “no accent problems.”
He also said international companies were discovering Turkey as a call center base following India and the Philippines.
“With an investment of 20 million Turkish Liras, we have started building a new call center in Afyon,” he said, predicting that the facility would create 2,000 jobs.
The country has a lot to offer to international companies that would like to operate their customer, sales and marketing services from the country, Jabra Turkey manager Deniz Babucoğlu told the Hürriyet Daily News & Economic Review on Monday during the Sixth International Call Center Conference & Expo in Istanbul.
The call center sector has been growing 50 percent annually, offering affordable prices for international companies.
The sector has a global volume of $313 billion, Babucoğlu said, but that Turkey’s volume was only $312 million.
Jabra provides professional headset solutions for offices and contact centers. Babucoğlu said the company was targeting nearly 40-percent growth for Jabra products in the Turkish call center market and 20-percent growth in the Turkish office market.
“We are observing an increasing interest in the conference and expo,” said Meltem Karateke, the president of IMI Conferences, which has organized the gathering that wraps up Tuesday.
According to the Call Center Association of Turkey, the sector doubled its number of employees from 17,500 to 35,000 between 2003 and 2008.
Advantages of Turkey
Noting that international companies outsource marketing and customer relations to call centers operating in Turkey due to its high-quality and inexpensive workforce, low cost of communication and efficient technological infrastructure, Babucoğlu said he expected the number of employees to reach 50,000 by 2012.
“We operate as a back office for companies, directing and managing their customer relations and marketing,” said Cemal Akar, the general manager of Tempo Communication, which employs 650 people in the Aegean province of Afyon and 100 in Istanbul.
Akar told the Daily News that many international companies were interested in utilizing Turkey because it had obvious advantages such as logistics and a young, dynamic workforce with “no accent problems.”
He also said international companies were discovering Turkey as a call center base following India and the Philippines.
“With an investment of 20 million Turkish Liras, we have started building a new call center in Afyon,” he said, predicting that the facility would create 2,000 jobs.
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