Thursday, November 25, 2010
ISTANBUL- Hürriyet Daily News
 'We are attracted by the growth in the size of the market and have started negotiations with Anadolu Efes to run our business here in the Turkish market,' an Asahi advisor says. Bloomberg photo |
Japanese brewery and soft drinks giant Asahi is preparing to buy Turkish beer leader Anadolu Efes Co., which has over 500 million consumers worldwide, according to a senior adviser at the Asian company.
“We are interested in penetrating the Turkish market and turning it into a hub for reaching to the Middle East, Caucasus and Europe,” Asahi advisor Sakuoki Higashi said Thursday during the 18th Japan-Turkey Joint Economic Meeting organized by the Foreign Economic Board of Turkey, or DEİK, in Istanbul.
“We are attracted by the growth in the size of the market and have started negotiations with Turkish Anadolu Efes to run our business here in the Turkish markets,” Higashi told the Daily News.
Asahi Breweries, the major manufacturer and supplier of beverages in Japan, have subsidiaries specializing in the production of various alcoholic and non-alcoholic beverages that reached an annual turnover of $15.7 billion as of December last year. The group has over 16,000 employees.
As it awaits its $359.9 million takeover of P&N, the third largest soft drinks group in Australia, Asahi is continuing to negotiate with Efes Anadolu for a possible takeover in the near future, according to Higashi.
With a major product line including beer, whisky, spirits, wines, soft drinks, canned coffee and green tea, Asahi is “eager to penetrate the market with the takeover of Efes,” said Recep Özkan, chairman of Baharu Corporation, which operates in textile, trade and tourism in Japan.
Talking to the Daily News, Özkan said the Japanese company was also readying to take over Dimes, one of the leading fruit juice producers in Turkey with an annual production capacity of 300,000 tons of fruit juice, 120,000 tons of dairy products and 80,000 tons of processed fruits, and Sırma, another famous soft drink and mineral water brand owned by the Sırma Group, which has production facilities and warehouses in Istanbul, Ankara, Antalya and İzmir.
Özkan said Asahi has realized Turkey’s growth potential and wants to come to a final agreement with Anadolu Efes, adding that if the takeover could be realized with a final agreement, it would include facilities and companies in Turkey.
“Asahi is insistent on taking over the leading beer producer of Turkey and two soft drink brands, Dimes and Sırma,” Özkan said.
Speaking at the meeting, Foreign Trade Minister Zafer Çağlayan complained about the low level of trade relations between Japan and Turkey, noting that Japan is the fourth biggest importer and exporter worldwide but lamented that Turkey’s trade volume with the giant had remained at $2.5 billion.
Noting that Japanese imports of food reached $62 billion last year, Çağlayan said, “Turkey should work hard to get its share of this total amount.”
“We are interested in penetrating the Turkish market and turning it into a hub for reaching to the Middle East, Caucasus and Europe,” Asahi advisor Sakuoki Higashi said Thursday during the 18th Japan-Turkey Joint Economic Meeting organized by the Foreign Economic Board of Turkey, or DEİK, in Istanbul.
“We are attracted by the growth in the size of the market and have started negotiations with Turkish Anadolu Efes to run our business here in the Turkish markets,” Higashi told the Daily News.
Asahi Breweries, the major manufacturer and supplier of beverages in Japan, have subsidiaries specializing in the production of various alcoholic and non-alcoholic beverages that reached an annual turnover of $15.7 billion as of December last year. The group has over 16,000 employees.
As it awaits its $359.9 million takeover of P&N, the third largest soft drinks group in Australia, Asahi is continuing to negotiate with Efes Anadolu for a possible takeover in the near future, according to Higashi.
With a major product line including beer, whisky, spirits, wines, soft drinks, canned coffee and green tea, Asahi is “eager to penetrate the market with the takeover of Efes,” said Recep Özkan, chairman of Baharu Corporation, which operates in textile, trade and tourism in Japan.
Talking to the Daily News, Özkan said the Japanese company was also readying to take over Dimes, one of the leading fruit juice producers in Turkey with an annual production capacity of 300,000 tons of fruit juice, 120,000 tons of dairy products and 80,000 tons of processed fruits, and Sırma, another famous soft drink and mineral water brand owned by the Sırma Group, which has production facilities and warehouses in Istanbul, Ankara, Antalya and İzmir.
Özkan said Asahi has realized Turkey’s growth potential and wants to come to a final agreement with Anadolu Efes, adding that if the takeover could be realized with a final agreement, it would include facilities and companies in Turkey.
“Asahi is insistent on taking over the leading beer producer of Turkey and two soft drink brands, Dimes and Sırma,” Özkan said.
Speaking at the meeting, Foreign Trade Minister Zafer Çağlayan complained about the low level of trade relations between Japan and Turkey, noting that Japan is the fourth biggest importer and exporter worldwide but lamented that Turkey’s trade volume with the giant had remained at $2.5 billion.
Noting that Japanese imports of food reached $62 billion last year, Çağlayan said, “Turkey should work hard to get its share of this total amount.”
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